Recently, the city of Zhengzhou in Henan Province4A company has its own registration of "Hwa Hwa Niu seal body and picture" because it has exceeded the scope of the conspicuous position on the outer packaging of its products and used it in distortiontrademark, was found by Henan Higher People's Court (hereinafter referred to as Henan High People's Court) to have violated the prior brand name and the exclusive right to use the registered trademark of Henan Huahua Dairy Group Co., LTD. (hereinafter referred to as Huahua Dairy Group Co., LTD.) in the final instance, and shall jointly compensate Huahua Dairy Group Co., LTD200Ten thousand yuan.

      Ringser's view:In this case, the defendant Zheng Niu Company and other four defendants in their several "Hua Hua Niu" related trademarks have not been approved for registration or declared invalid, still will be sued logo prominent use on the same or similar goods, obviously with subjective intention of attachment. The judgment of Henan High Court fully reflects the judicial guidance of respecting well-known trademarks and operating results of enterprises and strengthening punishment for intellectual property infringement, which helps purify the market, deter and prevent intellectual property infringement, and sounds the alarm for operators who attempt to "free ride" and "para-brand" in production and operation: Must adhere to the principle of honesty and credit, in order to get long-term development.

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