Liu Yifei and Chen Xiao are starring in the popular TV series Menghualu, in which the characters Zhao Paner and Gu Qianfan are called "Gu Pan Shenghui" by netizens. However, before the show started airing, Menghualu and Gu Pan ShenghuitrademarkBut someone else has already applied for registration.

      "Menghualu" broadcast before, some people "sniff" to "business opportunities" - "Menghualu" boot after the fourth day, Xiamen a network company submitted5Piece "Menghua Record"trademarkApplication for registration, but its application for registration was rejected. Three days after the show was finished, an education consulting company in Chengdu submitted2"Menghualu" trademark application, but it later withdrew the application.

        It is worth noting that in "Menghualu"trademarkOne of the applicants is a clothing design company with the word "Menghualu" in it, which is 10 days after the completion of the book2021years7month15Its business scope includes clothing wholesale, organizing cultural and artistic exchange activities, video and video production services, etc. The company was established less than two months ago5Application for trademark registration of "Menghualu", except in the organization of performance (performance), training and other services1Unless the registration application is rejected, other4All have been approved for registration.

       Luanze's point of view: The trademark registration of Menghualu is not an isolated case. In recent years, the trademark registration storm surrounding the names of films and TV plays and related characters has occurred from time to time. The names of film and television works and related roles often contain high commercial value. The higher the popularity of film and television works and related role performers, the higher the commercial value of the related names. If there is no cure, the rights and interests of the film and TV drama works, especially the producers, producers or distributors, should take precautions, timely and reasonable trademark layout for the names of the works and related characters, and take the initiative to protect their rights after malicious registration, so as to avoid making wedding clothes for others. For more information about the trademark, please contact Lianze Consultant.

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