2021years11month26Chengdu Huanzeyi Enterprise Management Consulting Co., Ltd. was invited to Mianyang Science and Technology City Development Investment (Group) Co., LTD., Mianyang City, Sichuan Province, to carry out the trademark Protection and management)Lecture on intellectual property Rights.

In the course of the lecture, lawyers and senior lecturers from Luzhou Yiyi led legal colleagues from Mianyang Science and Technology City Development Investment (Group) Co., Ltd. to learn the content of the "trademark" topic, and took Luzhou Laojiao trademark infringement,New BalanceBased on the reverse confusion case, this paper analyzes the meaning of intellectual property and its application in practice from the aspects of trademark and patent application, rejection remedy, important significance of intellectual property to enterprises, overview of intellectual property legal system and overview of enterprise intellectual property strategy. This lecture combined with the intellectual property protection and management experience of domestic and foreign enterprises, enabling participants to have a comprehensive and in-depth understanding of intellectual property, and strengthen the awareness of legal protection of their own intellectual property.

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