12month2The State Intellectual Property Office issued the Notice on Cracking down on the registration of trademarks such as "World Cup" and "Laib" in accordance with the law26The World Cup buzzword trademark registration application is rejected, yes1Item registeredtrademarkIt shall be declared invalid according to its authority in order to curb the malicious squatting behaviors of relevant natural persons and enterprises for the purpose of seeking improper benefits.

      Ringser's view:In this case2022World Cup mascotLAEEBThe trademark of "Laib" has been registered in China and is currently "under registration application". Such malicious trademark registration not only harms the interests of the trademark owner and the collective, but also encourages the arrogance of willful illegal behavior, and also brings the loss of goodwill and social integrity value for themselves. In case of trademark registration, the first step is to submit the trademark registration application in time. For a trademark that has not been approved for registration, an objection application shall be filed in time within the period of announcement of the first examination. The layout and rights protection of trademarks are an indispensable part of brand operation and the optimal solution to avoid related disputes.

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